The sweet Lolita style has been influenced by Hime Gyaru and Otome Fashion (1) (Princess Fashion) and has a air of whimsy and fantasy about it. Those dressing in sweet Lolita are presenting themselves as playful, childish and innocent and focus their presentation around childlike motifs. Featuring a cupcake style skirt the sweet Lolita garments holds closely to the original Lolita silhouette(1). Sweet Lolita also known as Ama/Kote Lolita is a beautiful display of powdery pastels, lace, ribbons, bows and cute motifs such as fruit, animals and flowers(4). The most obvious examples of the diverse range that this fashion allows is that of the very contrasting Sweet Lolita and Gothic Lolita. Being worn in day to day life on the streets of Japan and even in western cultures this fashion phenomenon has given birth to multiple ways of personal expression, allowing wearers to showcase their individuality. As previously mentioned Lolita is a fashion subculture with multiple variations of the style surfacing since it’s original appearance.
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